Bajaj Auto makes it to the Forbes’ list

Several reports have recently surfaced that state that popular Pune-based two wheeler manufacturer Bajaj Auto has found itself parked among the five Indian companies in the Forbes list of world’s top 100 most innovative companies of this year. Not just this, the popular Indian motorcycle maker has also been ranked as the country’s fifth most most valuable brand, with a net worth of USD 3 billion. This ranking comes from the new BrandZ Top 50 Most Valuable Indian Brands ranking.

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In business everything is determined by one thing – its strategy. In a hyper-competitive world, the sole purpose of a business strategy is to differentiate the business from its competition. A sound strategy does this by creating new categories for its brands to dominate, rather than have them unimaginatively serve existing categories,” Rajiv Bajaj, Managing Director, said in a press release. To come up with the list of the top 100 most innovative companies across the globe, Forbes utilizes a method which is based on a principle called “wisdom of the crowd”.

The list of 100 companies that have made it to the Forbes list of world’s most innovative companies include Hindustan Unilever, which stands at rank 14, IT company Tata Consultancy Services, which is ranked 57th, Larsen & Toubro construction services firm, which stands at rank 58, pharma company Sun Pharma Industries, which has find itself at the 65th place, and Bajaj Auto, the only Indian auto major, which stands at rank 96. The list of ‘World’s Most Innovative Companies’ has been topped by Salesforce, a California-based global cloud computing group that finds itself bagging the top spot on this list for the fourth year in a row!

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