BMW Art Car reloaded: Chinese multimedia artist goes into the 21st Century

World Premiere of the latest BMW Art Car on May 31 at the Minsheng Art Museum in Beijing. The BMW M6 GT3 Art Car will race at the FIA GT World Cup in Macau in November 2017.

2017 BMW Car Art on GT3

2017 BMW Car Art on GT3

Following the contributions by Jeff Koons and John Baldessari, Cao Fei (b. 1978) is the youngest and first Chinese artist ever to create a BMW Art Car. By employing augmented and virtual reality, the internationally acclaimed Chinese multimedia artist addresses the future of mobility such as autonomous driving, airborne cars and digitalization. In the presence of Dr Ian Robertson, Member of the Board of Management of BMW AG, and hundreds of invited guests, the reveal of BMW Art Car #18 was celebrated at the Minsheng Art Museum in Beijing on May 31.

2017 BMW Car Art on GT3

2017 BMW Car Art on GT3

Cao Fei’s work is a reflection on the speed of change in China, on tradition and future. With her BMW Art Car project, she delves into a trajectory spanning thousands of years, paying tribute to Asia’s ancient spiritual wisdom as it swiftly spreads out into the third millennium. The multimedia artist approached the BMW Art Car in a way typical for her artistic practice, building a parallel universe. The body of work consists of three different components: a video focusing on a time-traveling spiritual practitioner, augmented reality features picturing colorful light particles, accessible via a dedicated app (App Store: keyword “BMW Art Car #18”), and the BMW M6 GT3 racecar in its original carbon black. Paying tribute to the carbon fiber structure of the racecar chassis, Cao Fei’s holistic use of a non-reflective black incorporates the car into the possibilities of the digital world.

The BMW M6 GT3 has been the top model in the BMW Motorsport customer racing line-up since 2016. The car is powered by a 4.4-litre V8 engine with M TwinPower Turbo Technology, generating 585 hp – with the whole car weighing less than 1,300 kilograms. Technical characteristics of the BMW M6 GT3 are also the drive concept, six-speed sequential racing transmission, and high-performance motorsport electronics. In 2016 the GT car got off to a flying start, proving to be a race winner from the word go.

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