BMW to hike price of the entire range by 3%

BMW Group India, in an official statement, has announced on Thursday that the prices of all the products across its range will be hiked by 3% with effect from 1st of January 2016. This will also include its premium brand MINI. BMW launched the premium hatchback brand in India in 2012.

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Philipp von Sahr, President, BMW Group India said, “The increase in prices is in continuation of our endeavour to offer the most aspirational and exceptional products to our customers and on adding more value to their overall ownership experience. We believe that the circle of ‘Sheer Driving Pleasure’ can only be completed by introducing innovative products, building world-class dealerships, state-of-the-art services that engages passionately with our clientele to deliver premium services ahead of its time.”

The German manufacturer currently sells the 1 series, 3 series with its Gran Turismo, 5 series, 6 series and the 7 series. The company’s SUV line-up includes the X1, X3 and X5. These products are locally produced at the Chennai plant. This plant started its operations in 2007. Currently, it produces 60-70% of its total capacity of 14,000 units a year.

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Other than these, there are some other models which come through the CBU route like – X6, X6 M, X5 M, Z4, M3 sedan, M4 coupe, M5 sedan, M6 Gran Coupe, 6-series Gran Coupe and the newly launched i8 Hybrid. All these cars range between INR 29.9 lakhs to 2.2 crore.

Currently BMW has 39 outlets across the country. The MINI brand has also established 4 exclusive stores at Delhi, Mumbai, Bangalore and Hyderabad. The brand sells its 3-door, 5-door, Convertible and Countryman models in India. It has become popular for small hatchbacks lately. A lot of female crowd is also attracted towards the brand.

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