Russian customers striving to own their first Japanese brand car got closer to that goal today with the launch of the Datsun brand and the introduction of the Datsun on-DO model. This marks the first time ever that the Datsun brand has been marketed in Russia and it heralds the debut of an automotive brand in Russia with a clear philosophy.
Datsun, one of the oldest names in motoring history, arrives in Russia exactly one hundred years after the first DAT car was created in Japan. The arrival of Datsun on the Russian market makes the country unique for parent company Nissan Motor Corporation, as Russia is the first market in the region where all its three brands – Nissan, Infiniti and Datsun vehicles – will be sold, offering buyers a unique choice across virtually all vehicle segments.
he Datsun on-DO is the brand’s first offering in Russia. It is a four-door, five-seat roomy family sedan (L 4337 mm / W 1700 mm / H 1500 mm) with a class-leading trunk capacity of 530L. Styling of the Datsun on-DO was completed in Japan at the company’s advanced Global Design Center.
The vehicle’s development and engineering was carried out in Russia by an international team of engineers at AVTOVAZ, backed by the full quality and technical assurance that comes with every product from the Nissan Motor Corporation. Power will come from a proven and robust 1.6-litre, petrol engine, rated at 87 hp. Datsun on-DO will be built in Russia at the AVTOVAZ plant in Togliatti.
The car will be attractively priced below 400 000 Roubles -approx 6.8 lakhs, detailed prices will be announced closer to the start of sales.