Much like the other motorbike competitors, DSK Motowheels, the Indian partner for the Korean super bike manufacturer Hyosung Motors, will be launching three new motorcycles in India in this financial year, targeting below-Rs 2 lakh segment.
The company manufacture’s its first single-cylinder 250cc bike to hit streets on this financial year and unlike Hyosung’s current portfolio, the three upcoming bikes will feature single cylinder engines as told and are expected to be price much lower than the current offerings which ranges between Rs 2.5Lakh and Rs 6 Lakh.
The three new bikes expected are single cylinder GT250R, GT250N and a 300cc cruiser. DSK Motowheels believes that using single cylinder will make the motorcycles much more affordable and will be more compatible in the urban streets. The first of these bikes will be launched during the festive season.
“The 250cc segment is also fast growin up and with single cylinder engine, we will be able to price our product competitively,” said Shivapada Ray, COO, DSK Motowheels. Ray informed that the 300cc cruiser will be priced around Rs 2.75 lakh but did not reveal the price of the the 250cc bikes. However, according industry experts the bikes should be priced between Rs 1.45 lakh to Rs 1.75 lakh to break the dominance of existing players.
The bikes under the DSK Motowheels will be much pitted against the already well-established KTM Duke which is available in 200cc and 390 cc. While the 200cc Duke is priced close to Rs 1.4 lakh, the 390cc Duke is priced at around Rs 1.9 lakh.
Hysoung in this financial year (2014-2015) sold close to 2,100 bikes gaining more buyers compared to 1,800 last year. DSK Hyosung today sells GT250R, GT650R, Aquilla250, Aquilla Pro, ST7 and GT650N.
When asked about the plant setting up, DSK Hyosung will start local manufacturing in India and is already in the process of setting up a plant in Pune, Maharashtra. Much above, there was a report on the upcoming plant last December. By that time, Ray had informed us the plant which will be close to the existing assembly point and will become operational in next two years with an initial capacity of 120,000 units per shift. “In about two months we would complete the land acquisition process of the plant,” said Ray.
Also, with its new implementation of single cylinder engine, DSK Motowheels is looking to penetrate deeper into the other cities except the metro. Reports say that 75% to 80% of sales are from the Metro cities like Delhi, Mumbai, Chennai, Kolkata and Bangalore. “We expect this ratio to become 60:40 going forward. 60 from Metros and 40 from smaller cities and towns,” said Ray.
Bringing the sales to 40% ratio, Hyosung is planning to add more dealership across cities. The bike maker will have 15 more dealership by the end of this financial year, adding to the tally of 42 dealerships at present.
The company also hopes that expanding its network and the new products will thereby help to increase its sales from 2,100 to 10,000 units in the next two years. At present, the company is expecting to sell 3,000 to 4,000 units.
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