An Exciting Prologue from Audi

A prologue or prolog (Greek πρόλογος prologos, from the word pro (before) and lógos, word) is an opening to a story that establishes the setting and gives background details, often some earlier story that ties into the main one, and other miscellaneous information.

A prologue is what the Audi has for us.

2014-audi-prologue-front-three-quarters

2014-audi-prologue-front-three-quarters

Let’s drool together at this German Engineered aesthetic. This is the Audi Prologue. At the LA Auto Show, Marc Lichte, Head of Design, is presenting the Audi prologue concept car. Lichte is giving the Audi brand a new styling direction in the large coupe. So who really is Marc Lichte?

Marc Lichte is the new (read 2014) head of design at Audi and he aims to redefine the repetitiveness which Audi seems to have gotten into. He says, “Audi stands for sportiness, lightweight design and the quattro permanent all‑wheel drive. In the Audi Prologue, we are expressing this know‑how in a new form – we have put the sportiest car in the luxury segment on wheels. Our team took new approaches in both exterior and interior design.”

Clean and Mean, these seem to be the buzzwords for Mr. Lichte. With a length of 5.10 meters (16.7 ft), wheelbase of 2.94 meters (9.6 ft), width of 1.95 meters (6.4 ft) and height of 1.39 meters (4.6 ft), this concept is shorter and lower than the Audi A8. This theme is carried over to the refreshing new grille which is a single frame and the badging is now integrated into it. Its strong horizontal effect expresses an image of powerful dynamics. The cross bars have a finely structured diamond pattern, and their ends are split.

2011 Audi A8 - Front Three Quarters

2011 Audi A8 – Front Three Quarters

The headlights showcase the mean eyes. They have a wedge shaped form with Audi’s new matrix laser technology to light them up. Also, don’t miss the new air intakes. They have also been adorned with a diamond pattern in their interiors and at the base have been given motor-sport like spoilers which lends to the overall wide and sporty look of the car.

2014-audi-prologue-side

2014-audi-prologue-side

The rear section also breaks traditions as far as Audi is concerned. With a forward lean it points towards the exciting nature of the beast ready to leap at your whim. Its inspiration is luxurious Yachts. With a mind-blowing tail lamp detailing and a subtle upward curve at the edge of the trunk emphasizing its luxury sports persona, this car is a mix of a saloon and a coupe.

2014-audi-prologue-rear-three-quarters

2014-audi-prologue-rear-three-quarters

The interiors haven’t been left unnoticed. The focus here has been integration and seamlessness. There is a “butler” – an innovative intelligent software program – that identifies people entering into the car based on their smartphones. It adjusts the seats and climate control system according to their preferences. A special mechanism networks the smartphones of passengers to the vehicle infotainment system and charges them.

2014-audi-prologue-interiors

2014-audi-prologue-interiors

The colour and trim team of the designers have focused on natural materials (all the rage these days) to signify luxury. The surfaces have been given a soft leather finish of the “passion” leather aimed to evoke stroking of a pet.

The 4.0 TFSI, which is installed in the engine compartment, produces 445 kW (605 hp) and 700 Nm (516.3 lb‑ft) of torque; in overboost mode, which the driver can call up for around 15 seconds, a boosted torque of 750 Nm (553.2 lb‑ft) is available. The biturbo V8 accelerates the two‑door coupe, which has an unladen weight of 1,980 kilograms (4,365.2 lb) from 0 to 100 km/h (62.1 mph) in 3.7 seconds. These are numbers which any mathematician would be proud of!

The prologue to this new story at Audi looks promising. With an all new design language of a reinterpreted Audi, Marc Lichte has managed to pull off something quite remarkable. There has never been any doubt in the performance department of the Audi, but it indeed was getting a little repetitive with its modesl. This does look like change is not always a bad thing.

Let’s see how the story unfolds!

About The Author

Reply

Leave a Reply