The facelifted Linea will be one of the launches by Fiat at the 2014 Auto Expo in the capital next month alongside the Jeep range. We have been spotting the Linea being tested on the streets of Pune for quite sometime now and it is high time Fiat launches the car. Our source close to the company informed us that facelifted Fiat Linea will be launched in 2014 Auto Expo and Fiat is preparing a whole new marketing strategy for the year 2014.
The Linea was originally launched in 2008 when Fiat entered the Indian car market again, along with its younger sibling, the Punto. Although a very good and capable car, it did not garner the sales it deserved mostly due to it being a “Fiat” which, for some reason is bad. Ask anyone why and they wont be able to explain it to you. It is more of a psychological thing than a true one.
The car was much better in terms of handling than its competitors and had a huge features list to go along with it. Sadly for the company though it was turning to be difficult to get the cars moving out of its showrooms. First their JV with TATA broke down and then many people complained about the after sales service just not being good enough.
Fiat refreshed the car in 2012 along with the Punto which helped generate some buzz but it lasted only for a few months. Even the absolutely brilliant T-Jet engine, regarded as one of the best one on offer in the country, could do little to help sell the car.
Now though, Fiat has revamped the car quite a bit as you can see in the photos. An updated center console and a brand new two-tone dash will greet you once inside the car.By making a few changes, the controls for audio system and the air-con vents will now be placed at a distance from each other.
On the engine front, the Petrol Fire engine will be a 1.4 litre T-jet. A 1.6 litre MultiJet Diesel engine will be on offer as well. Talking about the exteriors, the car has not changed a lot but still looks fresher and newer. A new grille with two horizontal chrome slats and a redesigned bumper with chrome inserts complete the front of the car. On the rear, the redesigned boot-lid holds the registration plate and a thick chrome bar on the bumper gives a more upmarket look to the car.
Will this be the turning point for Fiat and the Linea in the country?
Maybe, but for the sake of good handling italian beauties, we sure hope it does.