Honda Motorcycle & Scooter India has captured another three states to become overall largest selling two-wheeler manufacturer in eight Indian states and 1 Union Territory. The states under the reign of brand Honda are Maharashtra, Karnataka, Gujarat, Kerala, Punjab, Delhi, Himachal Pradesh, Goa and the union territory of Chandigarh.
Keita Muramatsu, President & CEO, Honda Motorcycle & Scooter India, said Honda grew 5 times faster than the industry in the first quarter of this fiscal. “Our strategy to launch many new models in both scooter and motorcycle segments, network expansion in smaller towns, increased flexibility in production mix to meet demand and top of mind brand recall brand has been well accepted in the market.”
The company increased its overall market share by 2% to 26% in the fist quarter of Financial Year 2016. Yadvinder Singh Guleria, Sr VP, sales and marketing at Honda Motorcycle & Scooter India, said, “The overwhelming demand for the iconic Activa has led the brand cross one million sales in just five months of FY15-16. Our newly launched motorcycles Livo and CBR 650F are receiving a tremendous response. Now with the onset of festive season, we are confident of driving the next growth-curve for Honda in India.”
The company has been adding new motorcycles and variants across all categories to be on target of becoming the largest seller in India by 2020. However officials from the company are positive that with the kind of growth Honda has seen in India, the target could well be achieved by 2018.
Company’s Activa has more than 50 percent of the overall scooter market in India, even outselling the Splendor in some parts of the country. In some states like Chandigarh, Himachal Pradesh, Honda’s market share in automatic scooter is as high as 80% and over 70% in 3 States of Andhra Pradesh, Haryana and Uttarakhand. The company enjoys over 50% market share in scooters across 27 states.