The South Korean automaker, Hyundai announced new it’s sub-brand ‘N’ for its performance-oriented road cars. Just like Audi has ‘S’, BMW has ‘M’ and Nissan has ‘Nismo’, Hyundai will have ‘N’ tag for its series of high performance cars. The name ‘N’ comes from Namyang, where Hyundai’s Korean R&D centre is based. The Namyang R&D Centre is at the heart of the technological innovation and development that serves as the driving force behind Hyundai’s growth as a global brand.
The first model to come out under this new brand is the 2014 i20 WRC vehicle which is based on the i20 hatchback. The good news is that the N brand will be used to symbolize Hyundai’s high performance technology not just on the rally car but also future mass-produced high performance cars for the road.
New cars will be developed at the brand’s new motorsport facility in Alzenau, near Frankfurt in Germany. The N brand will connect Research and Development Centre in Namyang with motorsports technology division in Alzenau, Germany to provide whole new experience for customers. Hyundai has not revealed which road cars will get N treatment but a road-going i20 hatch would be a good first N car.
Hyundai wants to concentrate on European market with N brand where Hyundai is keen to strengthen its brand image. Hyundai Motorsport has unveiled its full team line-up at a special launch event in Offenbach, as the manufacturer gears up for its debut in the 2014 FIA World Rally Championship at Monte Carlo next month with 2014 i20 WRC.