Hyundai was a company which built its brand in India through hatchbacks like the Santro and the i10. It emerged as the toughest competitor for Maruti Suzuki in this segment and made the dreams of thousands of Indians of owning a car come true thanks to good quality cars at an affordable price.
Now it wants to cash in on the high-end part of the hatchback segment with its next launch. The new car will be more luxurious than the i20 and hence in a higher price bracket. The target market includes people with a bit of money to spare and are in search of a compact car which offers the space and luxury as a mid-size sedan. It means the car will essentially be the second car in a conventional two-car garage.
Since it will be the second car, it will definitely have an automatic gearbox (4 speed) as an option alongside a 5-speed manual gearbox. The car will have the 1.2 lit Kappa petrol engine with 84 ps of power and a 1.1 lit CRDi diesel motor similar to the one in the Grand I10. The automatic will be an option only on the Petrol variant.
For the name, Hyundai will try to keep its distinctive feature by calling it either the i30, but there is no confirmation on this as of yet. The car will be priced just above the i20 from INR 7 lakh to 9 lakh and will run on Indian roads by September of this year.
This move was prompted by the response the German hatchbacks: BMW 1-series, Mercedes A-Class and B-Class received in a conventional market like India. Hatchbacks constitute about 68% of the total car market and Hyundai is at second place just behind MS in terms of sales.
Presently the company has 5 hatchbacks on offer in the country, the Santro, Eon, i10, Grand i10 and the i20.
What do you expect from Hyundai and will it be successful in entering the premium hatchback segment? Do tell us below.
Source: Economic Times.