Jaguar Land Rover Announces Special Operations Division



Jaguar Land Rover announced their Special Operations Division that would tune the current models to their highest performance. The new division will also be responsible for commissioning bespoke orders from the heritage and the new range of JLR products. Badged as SVO the division will be replacing the Engineered To Order team that was responsible for the Range Rover Autobiography and the Jaguar XFR-S. The SVO badge would be featured on the extreme high-powered versions of Jaguar and Land Rover cars. The new division will be run by John Edwards, former brand director of Land Rover and headed by former Chief Technical Officer of Williams Advanced Engineering, Paul Newsome, who was working on the C-X75 with Jaguar.

The SVO range is slated to launch a slew of new products under which models like the Range Rover Sport, Defender, F-Type would get the special SVO treatment. the Special Operations team will also concentrate on producing specially commissioned cars like the lightweight E-Type, which would be used for racing purpose.

The current crop of Jaguar Land Rover cars are pretty exciting to drive even in their core state. The F-Type has earned its reputation globally for its exuberant design following the deep flowing curves of the iconic E-Type coupe explodes the modern face of Jaguar mysticism that was missing for the last few decades. The growling exhaust note and the excellent dynamic powertrain leaves no indication that “the cat is back !” and we can only imaging what the proceeds would be like once the car has been given off to the SVO division for garnishing. And that is a good thing. In today’s day-and-age where hardcore performance divisions like BMW’s ///M division and Mercedes-Benz’s AMGs seem to go soft in their beliefs making dilution evident across their range, Jaguar and Land Rover is getting stronger and more vocal to let people know that they are present to fill in the void of purity.

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