Lionel Messi unveiled as Tata Motors global brand ambassador for its passenger cars
Tata Motors have signed a long-term deal with Lionel Messi, who is arguably the top footballer in the world currently for promoting the entire range of its passenger car segment. The company will start #madeofgreat campaign surrounding the superstar footballer.
Messi holds the Guinness World Records titles for most goals scored in La Liga (289), a La Liga season (50), a calendar year (91), a Champions League match (five), and most Champions League seasons (five). The first car advertisement to feature Lionel Messi will be the upcoming Kite hatch and the shooting is already underway in Spain.
Lionel Messi said, “Namaste India. I am very excited about my first association with an Indian brand and am extremely thrilled to be a part of the Tata Motors family. I have always been fascinated by India and have heard such great things about this diverse country. I was once in India with Argentina National Team and I hope to visit it again. Tata Motors is a true representation of India and a well-established brand, globally. It is important to believe in yourself and keep pushing to achieve success and that is what the first campaign stands for. I hope together we are able to inspire many more.”
Announcing the association, Mr. Mayank Pareek, President, Passenger Vehicle Business Unit, said, “We are very excited to have Lionel Messi on board. He is talent galore with conviction & is an icon for today’s youth. Watching him play football is magical. His determination on the field is awe-inspiring. He is a winner who is trustworthy, reliable, pioneering, simple and driven by self-belief, which is the core idea of this campaign – ‘What drives us from within is what makes us great.’ Tata Motors is driven by design, technology and strives towards excellence. Through this powerful campaign, we will communicate the values & ethos of the passenger vehicle business. As we look to expand our footprint across the globe, Messi’s unique ability to appeal globally, transcending geographies, makes him ideal person to represent our brand, internationally. This is the first campaign in the series and many more will unfold as we move on in this long-term association. We hope our customers like this new campaign and we look forward to their continued support.”