Maruti Suzuki’s latest car in the fleet, Celerio has managed to get 14000 bookings since its launch in India. It’s the first car in India to offer an automated manual transmission in its segment. 14000 bookings in 14 days that counts to 1000 bookings on an average per day which is really a good number.
Maruti Suzuki Celerio comes with a 1 liter petrol engine that produces 67 bhp of power and 90 Nm of torque. A 5 speed manual transmission is meshed with this engine and the car offers 23 kmpl (ARAI Certified) fuel economy, that is a real good figure for petrol engined car. Apart from this 5 speed manual transmission, the car also comes with an automated manual transmission and offers same fuel economy.
The automated manual transmission has an automatic clutch controlled by ECU that helps to reduce clutching and de-clutching in heavy traffic and its always a breeze on highways. This type of transmission is cheaper than regular full auto/CVT transmission and a bit expensive than manual transmission. As its not fully automatic, you loose out on an option of P mode and rest drive, manual over-ride and reverse modes are available.
Maruti Suzuki Celerio with EZ drive (AMT transmision) is grabbing more bookings than the regular manual version only due to its price offerings. Celerio AMT variant is just Rs. 40,000 expensive than the manual version. Since new excise duty norms, Maruti has further slashed prices of its cars by huge amount. No wonder, Celerio numbers are continuing to grow after price cut. The car was launched at 2014 AutoExpo at starting price of 3.9 lakh (ex showroom Delhi) and now after price cut the car is now available at Rs. 3.76 lakh (ex showroom Delhi) for basic variant.
Ford EcoSport grabbed 30,000 bookings in 17 days of launch. Do you think Maruti Suzuki Celerio will challenge this number?