Maruti Suzuki India Ltd (MSIL) seems to be on a winning streak in terms of new product launches and sales. Topping the domestic sales charts in July is the Maruti Swift DZire, which stands tall at 18,634 units sold in the current fiscal, as opposed to the 15,249 units sold earlier.
When one talks about the sales figures and competition in the car segment, it is usually in lieu of rival companies, but recently the topic on fire, is about the rivalry between siblings- the Maruti Alto and Swift DZire and which car will earn the crown for the most sold passenger car. This time around the Swift DZire bagged the crown over the Alto-whose domestic sales dropped from 18,206 units sold to 16,997 units sold in the current fiscal upto July. Apart from the sibling mayhem, 5 out of the top 10 cars featured in the list of the highest domestic sales by volume- are part of the Maruti Suzuki brigade.
With the perception of the Indian customer changing from buying small cars to buying compact sedans- due to their affordable cost, refined and powerful engines, modern styling and up-market features, led to the downfall of the Alto over the Swift DZire.
Apart from the brilliance showcased by MSIL, Honda City moved upto 5th position selling 7,705 units, with its rivals the Hyundai Verna and VW Vent not featuring in the top 10 and the Honda Amaze fell three positions to the 10th spot with 4,507 units sold.
The competition does not end here, with new upcoming inductions in the domestic compact sedan segment such as the Tata Zest and Ford sedan, the run to gain the crown of the highest selling domestic passenger vehicle will get tougher. We shall wait and watch whether the Swift DZire can retain the top spot or it will change hands in the next fiscal.