Mercedes-AMG bought 25 percent of Italy’s MV Agusta Motor. As their German competitor Audi, Daimler is also buying 25 percent of Italy’s MV Agusta Motor SpA for a long term partnership.
Mercedes signed a long-term marketing and distribution partnership together with the stake purchase. VW Group’s Audi unit bought the Italian motorcycle brand in 2012, which all of a sudden ended the partnership between Mercedes and Ducati.
As VW group snapped Ducati, Diamler somewhere is trying to experiment similar premium performance brand collaboration for the marketing standpoint. Both the companies are well known for their radical designs, high performance engines and excellence. We expect the main motive Mercedes is aiming is to get easy access for the Stuttgart-based brand to use already engineered three-cylinder engines in its model range. There are chances Mercedes may use small engines from MV Agusta in its passenger cars, lightweight construction technology and compact engines is the need of time. Though none of the financial terms have been disclosed.
Tobias Moers, Chief Executive of Mercedes-AMG GmbH:
“In MV Agusta, we have found the perfect two-wheel partner for Mercedes-AMG. This manufacturer with a long tradition and Mercedes-AMG are connected not only by a long and successful racing history, but also by shared values and goals for the future – allowing the experience of utmost perfection, optimal performance and motorsport technology for the road. The cooperation with MV Agusta also underscores the importance of AMG as the sports-car and high-performance brand of Mercedes-Benz Cars. The partnership provides us with an entry into a world of additional high-performance enthusiasts.”
We all know when it comes to motorcycle, MV Agusta is a legendary name, with more than 75 world championship rider and constructor titles. In past decade MV Agusta has repeatedly faced financial crises which resulted in an ownership change frequently. The partnership is expected to be granted in late November.