Mercedes-Benz expands its AMG footprint in India

Underlining the strategic focus on the AMG performance brand in India, Mercedes-Benz India inaugurated India’s fourth and fifth AMG Performance Centre in Hyderabad’s Mahavir Motors and B.U. Bhandari Motors in Pune. With the expansion of these two brand new AMG Performance Centre (APC), Mercedes-AMG will now be offering an exclusive and personalized service to the AMG customers. With these inaugurations in two days, Mercedes-Benz now boasts of five high-end AMG Performance Centres in Delhi, Mumbai, Bangalore, Hyderabad and Pune. Mercedes-Benz India achieved a record last year by inaugurating three state-of-art AMG Performance Centres in three days, which was the fastest roll-out of the APCs anywhere in the world.

2014 Mercedes Benz CLA 45 AMG badging at rear

2014 Mercedes Benz CLA 45 AMG badging at rear

These AMG Performance Centresare designed to offer an exclusive and customized Mercedes-AMG product experience and a commitment to first-class service quality at every stage in the customer relationship. Luxury car owners and aspirants today increasingly prefer exclusivity and Mercedes-AMG is committed on creatinga long lasting bond with these customers by offering them an unforgettable and very special brand experience. The AMG Performance Centresare characterized by a consistently applied and unique AMG brand identity. High quality interiors with exclusive furnishings and a palette of colours that is representative of AMG, creates an exclusive atmosphere for driving enthusiasts. These distinct AMG Performance Centres along with an impressive AMG portfolio comprising seven models, promises a strong growth for the AMG brand in India.

Mercedes Benz CLA45 AMG

Mercedes Benz CLA45 AMG

AMG Performance Centres:

The AMG Performance Centresare the key pillar of the Mercedes-AMG growth strategy in India and offers unique experience to AMG customers and performance driving enthusiasts. The AMG sales and service experts ensure first-class service delivery at every touch-point throughout the customer relationship, through a rigorous and uniform global training program.Globally, the AMG Performance Centres are a central pillar of the AMG growth strategy. These sales touch points, which have been part of the Mercedes-Benz distribution network since 2008, create optimal market reach for the brand.

Mercedes Benz CLA45 AMG front seats

Mercedes Benz CLA45 AMG front seats

AMG Private Lounge

AMG Private Lounge is an exclusive AMG owner’s online community designed to interact and benefit from the knowledge of AMG owners worldwide. Some of the highlights of engagement include lifestyle events and driver training courses all over the world. The AMG Private Lounge serves as a perfect place for AMG drivers and experts to exchange their opinions, techniques and experiences.

AMG success in Formula 1

AMG is synonymous with the race track owing to its superlative performance and next generation research and development. The performance aspect of AMG brand is highlighted at its best on the Formula 1 track. The MERCEDES AMG PETRONAS F1 team won the FIA World Championship in 2014 season and has already put up a strong performance this season. Mercedes currently leads the Constructors Championship by 70 points, with a total of 202 points from five races.

Mercedes Benz CLA45 AMG rear view in motion

Mercedes Benz CLA45 AMG rear view in motion

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