May i have your order please- The German luxury car manufacturer Mercedes-Benz, bagged its single largest fleet order of 120 Mercedes-Benz C- class sedans, to a car rental firm- Carzonrent in India.
The German car manufacturer sealed the deal at 40 crores and plans to deliver the fleet of 120 Mercedes-Benz C-class sedans in four weeks time across Delhi, Mumbai, Chennai and Hyderabad.
Commenting on this deal, Mercedes-Benz India Managing Director and CEO Eberhard Kern said ” This is the biggest single corporate deal with Mercedes-Benz India. The growing preferences for Mercedes products by exclusive customers is a strong reaffirmation for the brand’s immaculate equity.”
The man behind this deal, Managing Director of Carzonrent Rajiv Vij stated, that Mercedes-Benz is the right fit, in terms of a similar customer orient approach, matched with a strong brand name and value, because of which we have added 120 C-Class sedans, which will push up the number of luxury cars available to 800 units.
When questioned about the future plans of Carzonrent, Rajiv Vij commented saying, that the company plans on investing 1,200 crores over a three-year span, which will increase Carzonrent cars fleet from 7,500 cars to a whopping 30,000 cars.
But it does not end here, Carzonrent planned to invest 100 crores to expand its luxury car fleet, out of which 40 crores were spent on the C-Class sedans, the remaining 60 crores is planned to purchase SUV’s, minivans and mid-sized cars into the Carzonrent line-up of cars.
At present, the luxury cars hold 10% of Carzonrent’s total fleet of cars, which the company has proposed to increase till 14%- 15% over the next three years.
This is really one hell of a deal, which works in favor to increase the brand image of Carzonrent and also a feather in Mercedes-Benz India sales hat. We hope to such deals in the future as well.