New definition of luxury for Rolls Royce Serenity at Geneva 2015

Rolls Royce is known for its luxury driving, which offers their customers state of the art facilities. Rolls-Royce Motor Cars have brought Serenity to this year’s Geneva International Motor Show, unveiling the new standard in authentic, bespoke luxury motoring to the world’s media. They have used contemporary interpretations of European furniture combined with Japanese Royal Kimono designs to deliver a truly innovative and stands on the benchmark of Rolls Royce. We have seen one of the most amazing interior in 2015 Geneva Motor Show specially the Bugatti 16C Galibier is one notable car, but with the launch of Phantom series II, we have seen some pretty jaw-dropping interiors. It is another creation of the Rolls Royce Motor Cars Bespoke Design Team. Inside, the car is crafted with beautiful silk that’s meant to evoke classic handmade dresses crafted for the Japanese upper class, it also includes the smoked cherrywood which is placed in a way to conjure up images of modern furniture which is blended with the extraordinary work of bamboo. There’s a blossom pattern on the roof and on various parts of the silk portion inside the car, which adds detail to much needed luxury experience. Each panel took up to 600 hours of work, from the dyeing process through to the final stitches. The seats are upholstered in white leather. The car also has two parasols featuring the Serenity motif held by bespoke leather loops incorporated into the boot lid. On the outside company has used bespoke mother of pearl paint which is the most expensive one off paint ever developed by the company and was applied over three stages, followed by 12 hours of hand polishing.

Rolls Royce Serenity interior

Rolls Royce Serenity interior

“Celebrating the historical role played by silk as a symbol of ultimate elegance, the Rolls-Royce Motor Cars Bespoke Design team has created a magnificent one-off Phantom which will set a new benchmark for luxury individualisation in the motor industry, and reaffirm that Bespoke is Rolls-Royce.” Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars. According to Giles Taylor, Director of Design at Rolls-Royce Motor Cars the interior is inspired by elite Rolls Royce’s of the early 1900’s. Bespoke has not even taken company to another dimension but also put up the sales of Rolls Royce at present, which can be proved through these digits that about 85% of cars at some point is now commissioned of bespoke content.

Rolls Royce Serenity rear

Rolls Royce Serenity rear

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