If you are sitting at home, watching a fancy video about Nissan car and have a sudden urge to buy car without leaving home, Nissan India is making your dream come true. Japanese manufacturer said that they will make entire India car-lineup available on the internet for online purchase.
Customers can book their cars using credit card and the entries will be recorded on Nissan’s online centralized system that will deliver car to nearest dealership when ready. Nissan wants to simplify purchase cycle easy and hassle free. The company will also provide attractive deals and other benefits for customers buying cars online. Online car buying may have pre-configured cars to select when Nissan starts the dedicated online buying section. The company currently sells 8 cars in India that includes Terrano, Evalia, Micra, Micra-Active, Sunny, Teana, X-trail and the 370Z.
Coming to sales figures, Nissan India sold 2865 Terranos in the month of November and thats the top selling vehicle from Nissan. Other products from Nissan are not doing very well in market and even the cheapest offering from Nissan India, the Micra managed to get only 754 numbers.
Nissan’s national sales company Hover Automotive India is following the path of Mercedes-Benz. Few days ago, Mercedes-Benz started selling cars online in Germany after a pilot program that went well for a few months in selected cities. Skoda had started such service in India in October 2013 where a customer can book a car by making online payment of Rs. 5000 which is refundable in case he/she wishes to cancel the booking. Even though the e-commerce sector in India is booming, for buying a car Indian customers prefer to go to showroom rather than buying it online. Even manufacturers like Maruti-Suzuki and Hyundai have online medium to get queries from customers which eventually convert into offline sales in dealerships. Its still an experiment which might work for Nissan and if it works, other volume makers shall also get into such online selling of pre-customised cars with a more customer centric approach.