A new product is about to be launched. How do you create maximum buzz around the product? Sign up a leading Bollywood star to market the product. That is exactly what French car manufacturer Renault has done. Signed up Ranbir Kapoor as the brand ambassador for its range of cars inIndia, including the upcoming Kwid.
The YouTube video that Renault uploaded on June 26, 2015, simply states, “The moment is here! We are happy to announce that our new brand ambassador is none other than the ‘Rockstar’ of Indian Cinema – Ranbir Kapoor!”
A video released by Renault India on YouTube on Sunday showed Ranbir getting off a helicopter and getting into a Renault Stepway – the facelifted new model of Lodgy – post a photo-opportunity.
Previously, Ranbir has been an ambassador for Nissan Micra. Renault and Nissan have a previous history of sharing platforms on which they have built their cars thanks to the Renault-Nissan alliance. Considering the two automakers’ alliance, Ranbir’s move to Renault from Nissan is not shocking, rather logical.
Commenting on this new partnership, Sumit Sawhney, Country CEO and Managing Director, Renault India Operations said “Renault is currently celebrating its fourth year anniversary in India and in this eventful month it gives me immense pleasure to announce Ranbir Kapoor as Renault’s brand ambassador. Being a fourth generation actor who personifies the iconic lineage of the Kapoor family, he ideally portrays a rare blend of talent, class, intelligence and popularity that complements Renault’s legacy and brand ethos which hinges on three pillars – vibrant, forward looking and connected to people.”
Ranbir Kapoor shared, “I have always known Renault to be an iconic and inspirational brand the world over. I am happy to be associated with a brand which is very young, and which has quickly established itself in India, becoming the number one European brand. I look forward to being part of the Renault family and its fascinating growth journey in India.”
Kwid is going to be an entry level car for the Indian market within the price range of 3-4 lakhs. The car will come with an 800cc motor initially but Renault plan on a 1-litre 77hp engine for later.The company has plans to launch expand its dealership network and reach 280 sales and service outlets by the end of the next year.