Renault’s Pick-Up is…Oroch!

Chop Chop!

Only this time the chopping is not haphazard. After Nissan, its Renault’s (any surprises there?) design team based in Brazil to showcase what they’re made of. Take a look at this wacky new thing.

2014 Dacia-Duster-oroch-concept-Front three quarters

2014 Dacia-Duster-oroch-concept-Front three quarters

Presenting the Renault Duster Oroch concept. With an eye on the pickup truck segment of which Renault isn’t a part of, it aims to build on the worldwide success of the Duster. These plans however remain confined to the South American market and there is no indication that this might be coming to India. It doesn’t hurt to stop and stare though!Designed as a tribute to Brazil’s beach culture the front end feature the Renault badge and quite roomy proportions. The aim was to convey strength and power. Success!

The inspiration for the concept apparently is kite-surfing. The rear has been designed to stack multiple surfboards.

2014 Dacia-Duster-Oroch-Concept-Rear Three Quarters

2014 Dacia-Duster-Oroch-Concept-Rear Three Quarters

“The Renault Duster Oroch show car boasts the energetic, robust stance that appeals to customers. It’s the work of our Sao Paulo design centre and packs an emotional punch which is characteristic of design in Latin America,” comments Laurens van den Acker, Senior Vice President, Corporate Design for the Renault group. “While it takes its inspiration from the Duster, itself a robust vehicle with an assertive personality, our local design team has delivered a fresh interpretation of the model in the form of this show car.”

The roof rails add a nice touch of sportiness to the panoramic glass roof which lets in natural light and gives off a sense of large space and the spirit of freedom that this show car stands for.

2014 Dacia-Duster-Oroch-Concept-Top

2014 Dacia-Duster-Oroch-Concept-Top

The body has visible Duster cues with the muscles around the wheels and the overall golden ratio type proportions. It is the rear which has been given some interesting features. It includes two rear mounted cameras to capture those outdoor moments. Their angles are set at 80 and 140 degrees to get a nice wide angle coverage. The dashboard features a multimedia screen which displays the images captured by the two cameras installed in the rear of the dual cab outside the vehicle in real time. A rotary control on the center console is used to operate the cameras.

2014 Dacia-Duster-Oroch-Concept-interiors

2014 Dacia-Duster-Oroch-Concept-interiors

The colour and trim of the concept is an ode to the world of watersports. With orange highlights brightening up against a charcoal interior. The similarities to the recent Kick concept is quite evident. Should we be annoyed by it?

“The Renault Duster Oroch is a concrete illustration of our strategy to develop products tailored to our Latin American markets,” explains Denis Barbier, Senior Vice President, Chairman of the Americas Region. “Based on the Renault Duster, which is one of our best-selling models in the region, the show car explores the world of pick-ups – a segment we’re absent from at the moment but which totals around 900,000 vehicles sold each year.”

2014 Dacia-Duster-Oroch-Concept- Side

2014 Dacia-Duster-Oroch-Concept- Side

In a utility conscious country like ours there seems to be only one serious player in the pickup truck market, the TATA Xenon. If one was to compare the scenario with the markets in Europe and America, the situation would be a little different. It’s a booming market out there and a clear class leader in the automotive world. This configuration brings along with it the usefulness of a carrier, the ability to seat 5 and the ruggedness to go anywhere. It is also considered macho to own a pickup! Wonder when they’ll become a common sight on our roads.

Would I buy one? Well, if I could, I would!

 

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