Ready, get set…. GO! Maruti Suzuki India is set to get into a cyclic production mode, by launching mid-sized sedan Ciaz a Light Commercial Vehicle (LCV) and a compact SUV in 12 months. Yes with 3 products in 12 months, Maruti Suzuki India has up-shifted to serious production mode, to strengthen the Maruti hold in domestic auto market.
According to Rahul Bharti, Vice-President of Maruti Suzuki India (MSI), ” MSI is geared- up to enter in to a strong product launch cycle. This strategic step, taken by MSI, is to enhance its market share in India, which is 42,19% in the passenger vehicle segment.
Having made its mark in the small-car segment with the Alto, Ritz, A-star and Celerio, Maruti is all set to tap the mid- size segment with the Maruti Suzuki Ciaz , which was showcased at the 2014 Delhi Auto Expo. This mid-sized sedan Ciaz concept, is being said, will take over the mid-segment for Maruti, when the SX4 goes out of production.
Maruti Suzuki will launch the production model of the Ciaz concept in September 2014. Ciaz will be powered with a 1.4-litre K14 petrol engine with an output of 95PS of power and 200Nm of torque. Ciaz will also come with Automated Manual Transmission (ATM), like Celerio. A diesel version with the 1.3-litre DDiS diesel engine with variable geometry turbocharger shall also be available.
Ciaz concept is designed to be a global product with its modern, stylish,sleek yet subtle look. The hunky exterior body frame adds style and character along with better spacing and suspension compared to the SX4; it may also include some Hi-tech features such a as push-to-start button, automatic headlamps and vipers, climate control and rear air-con vents. Ciaz will be ready to take on it competitors, Hundai Verna and the newly launched Honda City. We hope to see another success model by Maruti Suzuki.
The next product model by Maruti Suzuki is venturing to conquer the compact SUV segment. Suzuki revealed two prospect SUV’s for the market, namely- The S-cross at the 2014 Delhi auto show and the iV-4 concept at the 2013 Frankfurt motor show.
The S-cross is more of a crossover than an SUV. The S-cross sports a sleek design with “hawk eye” LED headlamps and LED tail lamp. The front has a big air-dam. The engiene specifications are yet to be disclosed but one can expect a Fiat-sourced 1.6 Multijet engine. The S-cross looks sportier than SX4 and hopes to make its mark in the market.
The iV-4 concept by Suzuki is to be launched by 2015. The iV-4 connotation represents ‘i’ which stands for ‘individual’, ‘V’ stands for ‘vehicle’ and ‘4’ represents ‘four -wheel drive’. Suzuki has not revealed what engine will be under the hood, but borrowing its design from Maruti Suzuki XA-Alpha concept, the iV-4 comes with a futuristic rugged look which will cater to off-road and on-road drive terrains.
Bringing the two SUV concepts to the market, Maruti Suzuki will face competition from Renault Duster and Ford Eco Sport. One hopes that this time Maruti Suzuki will show some success, unlike Grand Vitara.
The last of Maruti Suzuki’s product launch strategy is a Light Commercial Vehicle (LCV). With the increasing demand for LCV’s in the market, Maruti Suzuki plans to introduce Maruti-Suzuki Carry. Carry looks like Maruti Versa, cut in half and mounted on a floorboard. But the interesting fact is that Maruti will develop their own 800 cc diesel-powered twin cylinder engine . Carry will compete with Tata Ace and Ashok-Leyland Dost, but the growing demand will place it in a good marketing position.
Bottom line, Maruti Suzuki has a well developed and planned strategy of producing 3 different products for different markets. The only concern is how much will Maruti Suzuki India benefit form this strategy.
Source : ETAuto