Volvo is to safety what Cadbury is to chocolate. Although Volvo is known for making the safest cars and striving hard for developing new technologies for making cars and roads safer. This time around though, Volvo has ventured into a new territory: Helmets!
The helmet will establish a communication channel with any Volvo car in the proximity and alert both about the same. This is the first time any company has used the “Connected Car” technology for cyclists.
If a cyclist comes around a bend or is in the blind spot of a car, both, the car and the cyclist will get an alert. The car will display the alert on an HUD system while an LED integrated into the helmet will do the same for the cyclist.
Volvo decided to collaborate with POC, a leading sports safety brand and Ericsson to bring this technology to life.
Stefan Ytterborn, CEO and Founder of POC added: “Our mission is to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists. The partnership with Volvo Cars aligns very well with our mission and we are excited to see how we can contribute to cyclist safety and increase interaction between cars and cyclists alike”.
Volvo was the first to install an “Auto Brake” in their cars since 2013 which detects cyclists on the road using a radar and a camera and slows down the car or stops it completely should it detect an imminent collision.
This innovative technology will be showcased at the Consumer Electronics Show (CES) in Las Vegas in early Jan 2015.