Few days back there was a story on the interweb about General Motors is developing a small car condenamed ‘Amber’ for emerging markets like India. You read it first on AutoColumn. GM Amber confirmed for India. Amber is NOT a new car or spark replacement, but GM codenamed the program as ‘Amber’ that will consist of 3 different vehicle classes, hatchback, compact sedan and a compact SUV. Now this is very similar to we have already seen in market from Honda, Brio, Amaze and Mobilio and Ford will come up with similar vehicles in 2015 consisting of Figo, Figo compact sedan and MPV based on Figo platform. You can read about it here.
GM’s priority for India is not a spark replacement, but the first product India will see from ‘Amber’ platform will be a compact SUV. After compact SUV, GM plans to introduce a premium hatchback that will compete with Swift and then a compact sedan. Development for Amber has already begun in GM India as the slow selling Sail and Sail UVA are not reaching as per expected sales from GM. Team AutoColumn also learned that new platform will feature design language from GM’s compact SUV concept ‘Adra’ which was showcased at 2014 AutoExpo in India.
The cars based on the Amber platform are expected to arrive in the Indian market by 2017. The compact sedan and compact SUV segments have turned out to be quite popular in the Indian market and have helped manufacturers like Ford, Honda and segment leader Maruti Suzuki. Hope GM will also get a success from similar common platform sharing ideas for Amber range, but we think 2017 will be a bit late for all 3 cars.