Skoda India is getting ready ready for its Rapid ‘Ultima’ which is due in February 2014. Economic slowdown has affected overall car sales too. During such times, manufacturers bring in special, limited and exclusive editions. Skoda in India has got new way to boost Skoda Rapid sales and they call it Rapid ‘Ultima’.
Rapid Ultima gets stickering job on the outside of car that includes bonnet, side profile and a single sticker that says ‘Ultima’ above Rapid emblem on the boot-lid. The car also gets an offset racing stripe which flows till the end of roof-line only. There are no changes to bumper design, headlamps or even alloys. On the inside, Rapid Ultima will get two tone dashboard with ‘Ultima’ chequered stickers on various locations on the interiors. The car also gets dual tone leather seats. The other additional features are
- Reverse parking sensors
- Read Camera
- Bluetooth enabled audio unit with phone connectivity functions
- Climate Control
There are no changes to mechanical underpinnings of the car and Rapid will be powered by the same 1.6 liter TDI engine mated to 5 speed manual gearbox. The engine produces a maximum power of 105 bhp and 250 Nm of torque. Skoda might bring Ultima edition to petrol engine variant as well. The petrol engine of Skoda Rapid is 1.6 MPI unit that produces same power as diesel engine i.e. 105 bhp but torque is limited to 153 Nm. The petrol engine is mated to 5 speed gearbox and there is an option of 6 speed automatic variant for the petrol engined Rapid.
According to Zigwheels, the car will be priced a little above the Elegance variant. The Elegance variant in 1.6 TDI Rapid costs Rs. 9.77 lakh (ex showroom Delhi). Expect a price tag a little over Rs. 10 lakh for the Rapid Ultima. Zigwheels also adds that Skoda Rapid facelift will come to India in April 2014. The facelift of Rapid features Skoda’s new design language that includes new bumper, new headlamps and sharper styling. Till the facelift hits the market, Rapid Ultima will do the duty of maintaining sales numbers for Skoda Rapid.