Snapdeal has started a separate virtual showroom for selling automobiles online, called Snapdeal motors, partnering the likes of Hero MotoCorp and Piaggio. The company is tying up with other manufacturers to sell their bikes and cars as well.
The company plans on selling automobiles worth $2 billion in the next couple of years. “With the introduction of the Snapdeal Motors, we are aiming to take this to the next level and provide our customers a holistic buying experience marrying online and offline retail channels. This is going to be a very strong platform that we believe should clock over $2 Bn in sales over the next two years,” said Tony Navin, Senior Vice President, Partnerships and Strategic initiatives.
Hero MotoCorp has started selling through the online portal for more than 10 months now and has sold over 300,000 bikes since its launch last December. Piaggio recently got onboard and sells the Vespa range of scooters online. Snapdeal is in talks with Mahindra Suzuki and Datsun to sell through this platform.
Snapdeal’s Chief Product Officer Anand Chandrasekaran said “If you wish to buy a bike, you might find yourself running from dealership to dealership, trying to get the best deals, offers, and then also have to figure out the loan. That takes considerable amount of time. With Snapdeal automobiles, we are essentially converting this into a 30 second problem as you can just browse the models, dealerships on one platform.”
The online portal will give you true price, range of accessories and colour options. Once booked, the bike/car can be collected through dealers who have tied up with Snapdeal. The e-commerce website plans to tie-up with 5000 dealers across India.
The company is also providing hassle free loans through Rupeepower, “We have integrated Rupeepower for easy loans and Unicommerce to offer the list of dealers which would give ample choices to the customers to buy vehicles,” added Chandrasekaran.