Tata Indica and Indigo eCS will be available for commercial purposes. Tata Manza and Vista are discontinued.
According to data from SIAM (Society of Indian Automobile Manufacturers) Tata Motors has not manufactured a single unit of Tata Manza and Vista since July. These cars are now discontinued from the Tata lineup. The Indica and the Indigo eCS has been pushed to be only commercial cars. With this move Tata Motors has finally come out of its age-old lineup.
Girish Wagh, senior vice-president of programme planning and management for passenger cars at Tata Motors, said that the Tata Manza and Vista are phased out. “The Indica and Indigo are still going strong in the commercial segment and are a more compelling proposition compared to the Vista and Manza,” Wagh added.
The Tata Manza and Vista were launched in 2009 and were called as Indigo Manza and Indica Vista. These cars were based on a platform that required an investment of INR 2,000 crore. They were the new generation models of the Indica and Indigo. The Manza gave up the Indigo’s name during the facelift in 2011. It was renamed as club class Manza in 2012 and marketed as an upmarket sedan standing against Maruti Suzuki SX4, Honda City, etc. However, nothing could help its declining sales. The Vista was more successful than the Manza but still was not able to survive in the rising competition.
Tata Motors with these measures is clearing the way for the next generation products. The first of which will be the Tata Zica recently unveiled at a media drive in Goa. The car is gathering overwhelming attention. With the Zica, Tata Motors is trying to target the youth and first time buyers. The Zica will be followed by a compact sedan based on the hatchback itself. Other launches include, Tata Hexa (Aria replacement) and the Tata Nexon which was recently spied testing for the first time by AutoColumn. Tata hopes to grow in the Indian industry and get its prestigious spot back by these products.