Tata – Samsung tie up for Drive Link Application

First came the smartphones and now its time for smart cars. Few days ago, we revealed about Audi-Google tie-up for in-car entertainment and information system. Last month we witnessed one of the biggest automotive event in the country where companies showcased their upcoming business plans.

Tata Connectnext concept at AutoExpo 2014

Tata Connectnext concept at AutoExpo 2014

Tata motors joined hands with one of the biggest electronic giant Samsung to provide in-car infotainment system. Tata motors would launch passenger vehicles equipped with Samsung’s “Drive Link Application” on MirrorLink technology. The plan is to allow drivers and passengers to access music, drive to navigation, apps and services that are similar to those widely available now on Android-powered smartphones. The feature will also offer on-board diagnostics and vehicle lifestyle management information.

Tata Connectnext concept side profile

Tata Connectnext concept side profile

Vehicles equipped with Samsung technology are expected to roll out within a year. Tata is planning to make this system available not only to expensive models but also to all the volume segment cars. Tata Motors is creating a new position of Tata cars that are going to offer very fresh and updated features compared to its rivals.

2014 Tata Bolt in red colour front

2014 Tata Bolt in red colour front

Samsung has a global collaboration with the German auto maker BMW for the same technology. Such a collaboration is its first in India. BMW’s ambitious projects like i8 and i3 are in collaboration with Samsung galaxy gear.

Earlier we also saw similar tie-up between Google and Audi. There are many technology lovers who might be thinking, why didn’t car manufacturers do this earlier? Well that is because the equipment in the car has to be certified against certain security criteria as crash protection and these equipment should have EMI/EMC standards. EMI/EMC standards are concerned about specific electronic noise in limit with defined decibels of CISPR class. Since October 2013 these norms are compulsory for all vehicles sold in India and that’s the reason all manufacturers are going in this direction to make vehicles technologically compatible with norms, thereby increasing the cost for those systems as compared to end user equipment. Don’t be shocked, soon you might see a Tata car which u can operate completely with Galaxy Gear watch in your wrist.

2014 Tata Zest in blue colour front

2014 Tata Zest in blue colour front

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