Earlier TVS Motor had stated a strategy wherein the company planned to launch a new product every quarter, to keep up with the fierce market competition and also maintain the company’s share in the two-wheeler segment. According to plan TVS Motor has launched four products since September 2013 namely: the TVS Jupitor, TVS Wego, TVS Star City and the all new TVS Zest, and this plans seems to be doing wonders for the company as the Jupitor was crowned the “third highest selling scooter” in July and the company plans to sell 10,000 units of the Zest in the next two months.
TVS Apache

TVS Apache

TVS Motors had already seen a 30% sales hike in the past 3-4 months and with the launch of the new TVS Apache in March or April along with variants of the Phoenix in the 100cc-125cc commuter motorcycle segment, the company is pacing up the ranks at a steady pace.
Source: ETAuto