When we are talking about Swift Dzire, the first thing that pops-up is sales figure, Swift Dzire is India’s highest selling sedan (on an average 15-17K units monthly) and same is the case with the Swift – highest selling premium hatch. On the other hand, ford is always known for its best service and this time ford is yet to launch its compact sedan.
The compact sedan segment in India is on roll because the sales potential of this sector has ignited fire among the carmakers across the globe. While, the market is already heated up with the presence of Maruti Swift Dzire, Honda Amaze, Hyundai Xcent and Tata Zest, the US auto giant Ford too wants to jump into the competition. Ford’s next product in India is nothing but a compact sedan which is on a roll to take on the giant selling Dzire.
So, before the wait to launch new Figo sedan gets over, you would certainly like to know what exactly this car could and ought to deliver so as to successfully undertake the segment pioneer Maruti Swift Dzire. Will the new Ford offering do the justice by fighting for the first spot or will it be left conflicting with the rivals for second place.
When it comes to the designing, the standout amongst the most striking peculiarities about the Figo Aspire’s outline is the wide front grille which is a trademark of all Ford cars on special on the planet. It gets a decent chrome layout with four level supports completed in chrome. The Maruti sedan has not really managed to look balanced on all points except the front. Pleasant clean lines and an exemplary three case shape make the Ford look exquisite from all points and most likely better than the Swift Dzire.
The Ford Figo Aspire sedan will be a smartly designed car inside the cabin. Emergency Assistance would give it an edge over Dzire which get features like push button start, rear parking sensors and electrically adjustable ORVMs. Moreover, the reduced boot size in Aspire would result in no pain to rear passengers and this is something, where Dzire falls short on.
The upcoming Figo Aspire will get both petrol and diesel engine options. While the diesel powertrain will be the 1.5 litre TDCi turbo engine derived from Fiesta/EcoSport that can deliver a max power of 75 bhp and a peak torque of 190 Nm, the petrol engine to be housed in the car will be a new 1.0-liter TiVCT 3-cylinder motor, which can belt out power between 80-85 bhp with peak torque around 105 Nm. The engine packed in Figo sedan is expected to offer good mileage numbers.
On the other hand, the Dzire’s 1248 DDiS engine 74bhp and 190Nm of torque while the petrol one generates 83bhp and 115Nm of max torque. New Swift Dzire diesel delivers 26.59kmpl mileage while the 1197 K-series petrol motor offers 20.85 kmpl. This makes it clear that Dzire is the most efficient sedan in the segment. Let’s see if Aspire could deliver same or more mileage figures.
The pricing of the Aspire sedan would decide its fate in the market to a great extent. As Swift Dzire is priciest among the lot, Ford needs to take every caution to price its sedan in the class. Going by the trend, Ford must put the tag somewhere in the range of Rs. 5 lac to Rs. 7 lac. This will give customers a complete package cheaper than Swift Dzire.
The final verdict is that, the newly developed Ford sedan has all the features needed to make it a vehicle worthy of overthrowing the Maruti Swift Dzire. Looks wise it is better, likely to handle well, designed feature-rich and gets an upright arrangement of motor and transmission options. The one thing that is not on Ford’s side is the brand picture and the rock strong after deals and administration connected with the Maruti Suzuki brand name. Let’s wait and watch.