Yamaha India wants to capture mass market with budget bike

“Most affordable”, a term Indians have heard a lot when it comes to automobiles. Japanese Motorcycle manufacturer Yamaha is developing a small bike, which they will sell for around INR 30,000 (500$) in India. “The project is ON. At this time we are not sure if the end product will cost $500, less or more, but we are working on the project keeping $500 as the benchmark price. We are trying our best” Yamaha Motor R&D India MD Toshikazu Kobayashi told reporters.

Yamaha Cruz used as an illustration

Yamaha Cruz used as an illustration

Last week Yamaha launched FZ16-2.0 in India. However, the interesting part about this update is the all new Blue Core technology. Developed for concentrating on extracting more fuel efficiency from the same engine without compromising on performance.

Commenting on the overall sales expectations for the current year, Kurian said: “In the January-May period this year we have grown by 32 per cent over the last year. We are expecting to continue like that for the rest of the year.” Considering the rapidly growing moped-scooter market and sales of scooters, users are shifting more towards scooters for day-to-day use.

Yamaha recently revealed the Alpha scooter to compete with segment leader Honda Activa. Yamaha is surely getting serious about Indian market. As a matter of fact the trust Hero Motocorp has gained in all these years, it is really hard to give tough competition to Hero, even Honda has not managed to compete with Hero Motocorp in commuter segment even though it has the technology and service network. Yamaha motors have to give it their best shot this time around. If they are targeting a rural area by developing one of the most affordable commuter motorcycle in India, first they have to broaden their service network to make their product reach the needy ones.

Source: ETAuto

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