Everyone knows that the first mover has a significant advantage over the competition. Ford is exactly trying to achive it by launching the Endeavour before the Toyota Fortuner. Our sources have confirmed that the productin of the SUV will begin at the Chennai plant by October 15 and the launch is slated for November.
The car will have considerable amount of localization and will start at about Rs 22 lakh ex-showroom.
The new Ford Endeavour will be powered by 2 diesel engines. A 2.2L, 4-cylinder, turbocharged diesel motor producing 148 BHP of power and a 3.2L, 4-cylinder, turbocharged diesel motor producing 197 BHP of power. The 3.2L diesel motor will come equipped with a 6-speed automatic gearbox. Ford will also offer active noise cancellation for better NVH in the new model. The new Endeavour is lighter & will offer better efficiency as well.
The 2.2L Endeavour comes only with rear heel drive while the 3.2L motor gets 2-wheel drive as well as as 4-wheel drive modes. The SUV also gets a low range transfer case, locking differential & the terrain management system which allows you to select road conditions (Normal, mud, sand, snow & rock). There’s traction control & downhill control on offer as well. The new Endeavour has 800mm of water wading capability. Ford has also included an off-road display in the instrument cluster. With the third row seats dropped down, the boot is an amazing 2010 liters.
Ford India surprised us with the aggressive pricing on Figo Aspire and are trying to do the same with the Endeavour as well. Ford seems to be hitting the right notes with their timing, pricing and product line-up. Watch out, competition!!