Following are the stories behind major automobile logos :
Toyota came from the name of the founder Sakichi-san Toyoda. Initially used to make sewing machines, Toyoda diversified their business into automobiles. Toyoda organised a competition to change the name to better sounding name and the result of that is TOYOTA. The new name was written in Katakana with eight strokes which is considered as lucky in Japan.
Frederick Henry Royce started with electrical and mechanical wiring business in 1884. He used to supply wires and parts to few car companies and non auto mechanical segment. In 1904, he made the first car with redefining luxury for that era and decide to sell his cars with his friend’s exclusive network Rolls. Since then the name is Rolls-Royce.
In 1910, the Kwaishansha Motor car works company was wounded to produce a small family car named DAT. The DAT is an acronym of the company investors’ names Kenjiro Den, Rokuro Aoyama and Meitaro Takuchi. In 1020 Kwaishinsha co. became DAT Motor company and Yoshisuke Aikawa founded Nippon and Sangyo which was abbreviated in stock market as Ni-san. DAT manufactured the Datson, literally meaning the son of DAT, a smaller version of the DAT. Shortly after, a merger between the companies establishes Nissan Motor Co. Nissan renames the company and car Datsun, because “son” also means “loss” in Japanese, while “sun” would honor the Japanese nation.
Volkswagen translates as ‘People’s Automobile’ in German language. Founded in 1932 for a people’s car project as in early 30’s the German auto industry was composed of luxury models and the average German could rarely afford anything more than a motorcycle. After the involvement of Adolf Hitler, the project of people’s car got pace and he wanted his German citizen to have the same access to a car as Americans.