Italian car maker Fiat is gearing up to introduce it fully owned luxury car brand, Maserati, in India to bite into the growing luxury car market in the country. This will help Fiat create a stronger image as a brand in the mind of the Indian customer.
According to a ET report, a special team from Maserati have already visited India and have met a couple of people as potential dealers. The company plans to open exclusive showrooms in Bengaluru, Delhi and Mumbai.
Fiat will sell the Quattroporte, Gran Tourismo coupe, the Ghibli sedan and the GranCabrio convertible in India with prices starting at INR 1.5 crore. Maserati is a uber-luxury brand and will compete with Bentley and Aston Martin. Maserati’s claim to fame in the auto world is offering extreme luxury with superior performance.
Fiat owns Maserati, Ferrari, Abarth, Lancia, Alfa Romeo and Fiat itself. The group is now generally known as Fiat-Chrysler and it also owns Jeep, Dodge and Ram brands.
Fiat was the brand to have a few decades ago but lost traction when Japanese and other European brands entered the country. The company returned in 2009 with the exceptionally good Fiat Punto and the gorgeous Fiat Linea. Although good cars, they failed due a weak brand image and problems with after sales-service under the Tata-Fiat JV. The brand the parted ways and forayed alone along with building new workshops and showrooms.
This year Fiat plans to launch four cars of which three have already been launched: New Linea, refreshed Punto and the recently launched Punto EVO. You can read all about the Punto Evo here. The remaining car is the Fiat Avventura which will be seen on road before the end of the year. We were the first to spot the production version of the Avventura and you can check it out here.