Mahindra & Mahindra is planning to take the auto market by storm by lining up lunches of seven utility vehicles in 2015. The company has lost its market due to Renault Duster and Ford Ecosport in the market for the last two years. Hence, in order to overcome their underperformance Mahindra & Mahindra is all set to gain back their position in 2015.
2015 line up will consist of the new Thar, face lift version of the XUV 500, the new competitor for other manufacturers in the micro SUV segment and U301 which is a codename for the model that would be replacing the Bolero. This line up of almost a dozen lunches in a year is something that the company has never done before. Even Hyundai and Maruti Suzuki are planning to bring in some new UV launches in 2015.
Mahindra is not just concentrating on the passenger vehicles though. The company has planned make some changes in the mini truck and pickup segments. Three mini truck options and face lifted versions of Bolero and Genio will hit the market in 2015. We would also see some hybrid petrol and diesel variants here.
2015 is going to be competitive for every car manufacturer. Everybody is packed with new lunches, most important and interesting part will be to see who survives and monopolises the market. Every manufacturer has something new in the sub segments. Mahindra & Mahindra witnessed a 20% fall in the number of units sold and in November the volumes were recorded to just 1.45 lakh units. Another reason for the downfall was the margin between the diesel and petrol prices. Mahindra is known for its diesel vehicles, but an Rs 20 difference between Diesel and petrol might have taken a plunge for Mahindra. Things are slightly better now with the gap mended to Rs 11 a liter.
To crush the intense competition, Mahindra & Mahindra have planned to launch one model every 35 to 45 days. This move might increase the total by 80,000 to 90,000 units every year. While this could be the best move for Mahindra & Mahindra to bounce back to its previous status this creates an opportunity for auto enthusiast like us to quench their urge to see new launches.