Mahindra two wheelers will have premium bikes to concentrate on two wheeler segment

It’s an open secret that Mahindra two wheelers wing has not been very successful from the start. Now they are planning to concentrate mainly on the premium bikes to accelerate their business. Currently there are 5 models in their portfolio ; 2 Motorbikes (Mojo, Centuro) and 3 scooters ( Duro DZ, Rodeo Uzo, Gusto). Mahindra Mojo, the latest model in their lineup was launched in October last year. From the time of its launch, Mojo has accrued sales of over 500 units until March 2016.

2014 Mahindra Mojo 300

2014 Mahindra Mojo 300

The company had a market share of 0.88 percent in the fiscal year 2015-2016, According to data given by the Society of Indian Automobile Manufacturers (SIAM). It had sold a total of 144,355 units during the last fiscal year. In the fiscal year 2014-2015, Mahindra Two Wheeler Limited’s (MTWL) market share nestled at 1.04 percent in the fiscal year 2014-2015 where it garnered total sales of 165,364 units.

Dr. Pawan Goenka, Executive Director and President of Mahindra & Mahindra had clearly stated in the SIAM convention that the Mojo won’t be a volume go-getter but he did believe that this will position Mahindra & Mahindra’s two wheeler wing as the desired brand in the market.

Mahindra Centuro Rockstar

Mahindra Centuro Rockstar

The Mojo motorbike comes with an excellent 295cc engine coupled with a single-cylinder and which is also liquid-cooled. It had been fetching some really good reviews front the consumers and industry experts. The Industry experts believe that the Mojo will be a good alternative to the current models in that price segment and the model has been really successful in garnering attention from potential customers and also created a flutter in the Industry.

Author: Abhinandhan


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