The Maruti Suzuki Ciaz has just beaten both the Honda City and the Hyundai Verna C-Segment sedan in terms of sales for January 2018. Maruti sold 5,062 units of the Ciaz while Hyundai managed 4,601 units of the recently launched Verna, and Honda came third with 3,968 units of the City. While the City got a facelift in early 2017, the Verna was recently upgraded with an all-new model. Maruti will launch the facelifted Ciaz in the coming months, and has been testing the new car on Indian roads for the past few months.
A big reason why the Ciaz is selling so well despite being older than the facelifted City and the new Verna has to do with its sharp pricing. With a starting price or Rs. 7.83 lakhs, the Ciaz is priced similar to the Verna, which is smaller in size than the former. The Ciaz undercuts the City by quite a bit, with the latter nearly a lakh costlier, with a starting price of Rs. 8.72 lakhs. The Ciaz offers similar space to that of the City sedan, but is much cheaper. Also, Maruti has a bigger reach than Hyundai and Honda in India’s semi-urban and rural markets. This means that the Ciaz is more accessible to buyers around the country.
The arrival of the facelifted car is expected to allow the Ciaz to retain its competitive sales advantage. The car is offered with a choice of two engines – a 1.4 liter K-Series petrol with 90 Bhp and 130 Nm, and a 1.3 liter Fiat Multijet turbo diesel with 89 Bhp and 200 Nm. Both engines get 5 speed manual transmissions while the petrol model also gets a 4 speed torque converter automatic. In terms of powertrains, the Ciaz has a disadvantage when compared to the more powerful engines offered by the City and Verna. However, buyers don’t seem to be considering this.