Bajaj Auto has decided to make its most fuel efficient bike as most affordable bike as well. The company has decided to cut down Bajaj CT 100 price below 35000 making it the most affordable yet most fuel efficient bike in India. The company is also in the race to make Bajaj Platina’s fuel efficiency at a mark of 100 kmpl.
The company is planning to chase number one position in the entry level motorcycle segment as well as a sports motorcycle segment in this year. The CT 100, which re-entered the Indian market last year, and the new Platina, which made its debut in January, have gained market share and volumes in the entry level segment.
The company plans to reduce prices of CT100 below 35000 INR, increase fuel economy of Bajaj Platina to 100 kmpl and launch a new premium motorcycle in the range of 1- 2 lakh. The company will launch the updated bike in 2016 Auto Expo next month. We are also expecting a launch of 400 cc pulsar that will enter in sports cruiser segment.
Bajaj Auto is also challenging its competition by introducing bike at so much affordable price and with high fuel efficiency. Hero Motocorp also has few models that are fuel economical but 35000 INR is really a tough target to achieve for other manufacturers as well.