The First Edition of the all-new Volvo XC90 sold out in 47 hours after it was released at 3pm on Wednesday. Most of the cars were reserved within one hour from sales start. At its peak, 7 cars were sold every minute. UK customers secured 55 of the First Edition models, which will be delivered in April 2015.
“We are very pleased, but not really surprised,” said Alain Visser, Senior Vice President, Marketing, Sales and Customer Service of Volvo Car Group. “The huge interest in the XC90 escalated to astronomical levels after the world-première last week.”
The 1,927 First Edition owners will get a fully equipped car with uniquely numbered tread plates and a distinctive badge on the tailgate. “The first buyers signed up for their favourite number in milliseconds. The rapid response confirms that the XC90 is a truly iconic car model. The First Edition will be a collector’s item in the future,” said Alain Visser. The Onyx Black exterior and 8-spoke, 21-inch inscription wheels are combined with an interior featuring nappa leather seats in Amber, a Charcoal leather dashboard and Linear Walnut inlays. UK First Edition models will be powered by a high-performance diesel engine from Volvo Cars’ new four-cylinder Drive-E powertrains. The D5 twin turbo diesel engine has 225hp and is teamed with a smooth eight-speed automatic transmission.