It was some months back when Royal Enfield unveiled the Classic 500 Limited Edition model-Despatch and in a statement told that it would be up for grabs soon. It is clearly identified that on a scale of 1 to 10, at least 8 would definitely love to speak and share about Royal Enfield releases and considering that significant bundle of all, Royal Enfield decided to take its releases through online sales. The response was nothing short of overwhelming.
Royal Enfield said it has sold its entire inventory of 200 units of limited edition motorcycles within 26 minutes of opening of online booking. These limited edition Despatch motorcycles were priced at Rs. 2.05 lakh (ex-showroom Mumbai) and pay homage to the era of the Despatch Riders of the World Wars. Big thanks to Siddhartha Lal
What that amazes me to the core is, all the 200 war inspired riders were sold in just about 26 minutes. That’s something very amazing and on a honorary affair Siddhartha Lal would have been over the skies. “We have sold out our entire inventory of the 200 limited edition despatch motorcycles for India within 26 minutes of opening the online booking on store.royalenfield.com,” Royal Enfield, President, Rudratej Singh told PTI.
In a world where products are marketed for planned obsolescence, the success of the despatch motorcycle range is a celebration of classic timeless design and Royal Enfield’s rich heritage, he added.
Only 200 motorcycles per colour have been made- each bearing a unique embossed hallmark detailing particulars of its manufacture and a signature camouflage pattern, achieved by hand. The unique look of the bike is enhanced by the painting the engine & exhaust pipe in black.
The two new colours which will be made available for sale are the ‘Desert Storm Despatch’ & ‘Squadron Blue Despatch’. The Classic 500 Despatch range comes powered by the 499cc, single-cylinder, air-cooled petrol engine which produces 27.2bhp.
The investment would also go into the phase two of its Oragadam plant in Chennai. The production capacity of the company is also slated to go up from 30,000 units a month last year to 50,000 units a month by this year-end. In the first quarter Royal Enfield posted record sales of 92,845 units, a growth of 44.5 percent over first quarter of 2014.
Whatever, this is certainly the most reputed moment for Royal Enfield and hope it would come out soon with some exiting releases.