Shortly after Lionel Messi was unveiled as the brand ambassador, Tata Motors has put out a teaser video of their next new offering, Tata Kite in a campaign called #madeof great featuring Lionel Messi.
Tata Motors signed on Lionel Messi as the brand ambassador in a long term deal and he will be the face of all passenger cars manufactured by Tata Motors henceforth. The new teaser shows the similarities between Lionel Messi and Tata kite which was #madeofgreat. In the process, the company has revealed the grill, headlights and part side profile along with the tail lamps of the 2016 Tata Kite that could be launched very soon, most likely to be early next year.
Tata Motors has, for the first time used a global icon like Lionel Messi to promote its brand and Lionel Messi too, has been associated with an Indian brand for the first time ever. The company plans to use this association to tap into the universal appeal of Messi and create a positive vibe around the brand ‘Tata Motors’. This is the first campaign in the series and many more will unfold as the company plans a long-term association with the finest footballers of this era. The company is slated to launch merchandise with the Messi brand name showing predominantly
The company will launch the Kite hatch and will follow it up with the Kite sedan. The HEXA crossover will make its presence felt sometime next year. The Hexa will be a crossover capable of seating seven and will be replacing the Tata Aria.
Tata Motors passenger car segment has been not able to put up the desired numbers, the latest offerings, Bolt and Zest, which were launched with a lot of fanfare were not able to strike a chord with the public and the sales have been slowing dow steadily. The Tata Kite, along with the new brand association with Lionel Messi might just do the trick for Tata Motors.