The Indian automotive mass market has been at a boom for nearly a decade now. Every auto manufacturer wants to have a piece of this ever growing pie. In the last 2-3 years, Toyota has been struggling in the mass-market segment in India. Products like Etios, Liva and Etios-Cross have not done as well as Toyota would have wanted them to. So, Toyota is now planning to re-enter the mass market with completely new vehicles.
Toyota has recently imported Aygo hatchback into India for R&D purposes. Zauba.com provides the information regarding imports and exports at Indian shores and the website reveals that manual and AMT variants of the Aygo have been imported into India. The car has been imported from Toyota’s manufacturing center located in the Czech Republic.
The Aygo that has been imported features a 998 cc petrol engine churning out 68 BHP of maximum power and 95 NM of torque. This motor is coupled to a five-speed manual transmission, although an AMT version with paddle shift is also available in the European market. The car also features ABS, EBD, Vehicle Stability Control (VSC), curtain airbags and tyre pressure monitoring system as it is sold in Europe.
The car comes with five doors and measures 3455 mm in length. As the car measures under 4 meters, Toyota will also get duty benefits in India. A partnership between Toyota and 51 percent-owned Daihatsu Motor Co has proven successful for years in Indonesia, Southeast Asia’s biggest car market, and there are chances that Daihatsu will take a lead in developing Aygo for Indian market.
We feel that the Aygo is a perfect fit for the budget hatchback segment in India as it features modern design than Toyota’s current hatchback offerings in Indian market. If Toyota, manages to keep the price of the Aygo under Rs. 4 lakhs, the car has the potential for becoming a big hit. Toyota cars are famous in India for their toughness. Customers blindly trust Innovas and Fortuners, irrespective of their prices. Toyota should not compromise on quality just to make cars cheaper. In thirst of gaining more share in the mass market, Toyota cannot afford to lose the trust of their customers.