Tofas in joint venture with Fiat is ready to build the next generation of Bravo with USD 1 billion (INR 6,141 crores) investments to produce a new family of compact cars starting from 2016, which will replace current bravo in the European market. Tofas did not mention the names of the three new models but it is expected that the new cars will be successors to the Bravo hatchback, the Linea sedan and a new station wagon which is currently sold only in central and Eastern Europe and Turkey. Tofas also revealed that they will produce 580,000 units of a new sedan with production slated from 2016-2023.
The tofas statement said “A significant portion of the total units is slated for export. Talks with the Fiat Group Automobiles on the details for the conditions of investment, sales and procurement are in the final stage,”.
Already the current generation of Linea is under production in Tofas’s bursa plant which has 6,500 employees and a 400,000 vehicle/year capacity. While the name of the next generation Linea is still unknown. Last year Tofas said they would spend $520 million to build 580,000 units of a new sedan model. But now they decided for combining production of 700,000 units of a new hatchback and station wagon in Turkey, bringing its overall investment to $1 billion. It is said that a significant portion of the total units is slated for export.
Fiat has already stopped Bravo’s production at its plant in Melfi, Italy, in July, now this plant is producing new Fiat 500X and Jeep Renegade subcompact SUVs. Bravo in European market have already plummeted, falling by 59 percent to 3,078 units in the first nine months.
The Bravo (in hatchback form) was 21.6 inches shorter than the 200 but Bravo was a C-segment car in Europe. As of now its only replacement is the china market only Fiat Ottimo, a hatchback version of the Dodge Dart. Turkey being in the middle of Asia and Europe and also cheap labour makes its perfect place for car manufactures. Absolutely they will be expecting a lot from this, turkey being fifth-biggest auto industry in Europe. Total production is expected to hit 1.25 million a year. 14 percent of Turkey’s export sales accounts from automotive industry.